Systems integration and automation as the basis for operations
One of the biggest barriers to efficiency in SMEs continues to be the existence of isolated systems. From CRM and ERP to marketing platforms, support tools, and spreadsheets, these often function as separate worlds, forcing teams to duplicate tasks, manually confirm information, and make decisions based on incomplete data.
Systems integration is no longer an “extra” but the basis of operations. When systems communicate with each other, information flows naturally between teams and processes, enabling faster decisions, fewer errors, and more control over the business. Automation is a direct consequence of this integration. Repetitive processes such as registrations, validations, notifications, or status updates can be automated, freeing up teams' time for higher-value tasks. For SMEs, this means doing more with the same resources, which is essential in a context of small teams.
Preparing the company for this trend begins by identifying current systems, points of friction, and understanding where there is duplication of information. Often, it is not necessary to replace everything, but rather to better connect what already exists and automate simple, well-defined processes.